Web Analyser

Web Analyser

Web Analyser Candidates can use web anlaysis tools to measure the appeal of a website, see the origin of visits and referrals, generate reports about website activity using Google Analytics.

Module Goals
Web Analyser requires Candidates to:

  • Understand the key concepts of website analysis and develop the skills required to measure website effectiveness.
  • Setup a website analytics account and set up a website profile.
  • Create filters to narrow and refine your website reports.
  • Set up goals for your website and measure goal conversion rates.
  • View different visitor reports, including total visits, unique visitors, pageviews, time on site and bounce rate etc.
  • Identify different traffic sources, direct URL traffic, referring sites, search engines and identify the keywords used.
  • View content reports, to see how different web pages perform on the website, most popular and least popular, and identify the navigation pathways used. 
  • Link with different software tools to measure how keyword campaigns are working.
  • Generate reports for e-commerce activity by product, category revenue etc.
  • Output reports to different file formats: PDF, CSV, XLS, XLM.
  • Understand an organisation’s responsibilities under different laws and regulations relevant to the Internet.
  • Recognise applicable legislation such as consumer protection and data protection legislation.



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