Web Analyser Candidates can use web anlaysis tools to measure the appeal of a website, see the origin of visits and referrals, generate reports about website activity using Google Analytics.

Module Goals
Web Analyser requires Candidates to:

• Understand the key concepts of website analysis and develop the skills required to measure website effectiveness.
• Setup a website analytics account and set up a website profile.
• Create filters to narrow and refine your website reports.
• Set up goals for your website and measure goal conversion rates.
• View different visitor reports, including total visits, unique visitors, pageviews, time on site and bounce rate etc.
• Identify different traffic sources, direct URL traffic, referring sites, search engines and identify the keywords used.
• View content reports, to see how different web pages perform on the website, most popular and least popular, and identify the navigation pathways used. 
• Link with different software tools to measure how keyword campaigns are working.
• Generate reports for e-commerce activity by product, category revenue etc.
• Output reports to different file formats: PDF, CSV, XLS, XLM.
• Understand an organisation’s responsibilities under different laws and regulations relevant to the Internet.
• Recognise applicable legislation such as consumer protection and data protection legislation.